Proven. Integrated. End-to-End.

Breathing New Life Into Legacies.

The BIG Alliance delivers the end-to-end roadmap to build, launch, and scale your brand—from identity to revenue.

>1.5M
Audience Reached
Pizza Hut campaign
$222K
PR Value Generated
Pizza Hut campaign
3.4×
Client Sign-up Growth
ANEXT Bank
8.4×
Cost Per Acquisition Reduced
ANEXT Bank

4-Phase Methodology

Your Product
Launch Roadmap

A proven methodology to transition your legacy brand into a modern market leader. Scroll to explore each phase.

Phase 01

Brand Foundation

Evye

Your brand has equity. We preserve what matters and rebuild what doesn't — creating a visual identity that earns trust at first glance.

Deliverables Brand audit Visual identity Brand architecture Tone & messaging Guidelines

Phase 02

Social-First Launch

Aires

Your new identity becomes content. Professional shoots, social strategy, and omnichannel activation — coordinated to make your launch impossible to miss.

Deliverables Omnichannel Photography Videography KOL & PR Retail

Phase 03

The Hype Engine

Emerge

The right people talking about your brand at the right time. Curated KOL placements and press coverage that create genuine demand, not just impressions.

Deliverables Press kit KOL gifting Event setup Content shoot Media seeding

Phase 04

Scale & Convert

InAwe Media

Awareness is nothing without conversion. We optimise every touchpoint — ads, landing pages, funnels — until your cost per customer is as low as it can go.

Deliverables Ad creative Content strategy Landing pages Analytics

The BIG Alliance

Four specialist firms. One unified team. Each phase of your launch is led by the firm that does it best — so you get specialist depth with full-service breadth, without managing four relationships.

Download our individual firm profiles or connect with our lead partners directly.

Scroll to explore →

Evye

Brand Guardian & Strategy

Michael Ryan Chan

Brand strategy, visual identity, and positioning. We translate your commercial vision into a compelling and unforgettable consumer brand.

Aires

Social & Omni-channel

Loo Pei Wen

Social media marketing and Omni-channel execution. We scale your launch digitally, driving engagement and direct sales.

Emerge

PR & Influencers

Marjorie Poon

Public relations and Influencer Marketing. We put your product in the hands of the right KOLs to create authentic, viral demand.

InAwe Media

Performance & Data

Basil Tan

Targeted performance ads, SEO support, and data analytics. We ensure your campaigns are optimized for maximum visibility and ROI.

The BIG Alliance

Ready to Launch?

Let's build your roadmap. Tell us about your product and we'll show you exactly how the BIG Alliance takes it to market.